What It Takes to be a Superhost
Airbnb describes Superhosts as experienced hosts who “provide a shining example for other hosts, and extraordinary experiences for their guests.” Research suggests that only 7% of hosts attain Superhost status, as to do so requires consistent five-star reviews and vast hosting experience. However, the label pays off: these guests garner more visibility in search results, invitations from the company to exclusive events, and a “Superhost” medal next to their Airbnb profile pictures.
Clearly, becoming an Airbnb Superhost is the gold standard for anyone interested in hosting guests through the platform. But, of course, getting there isn’t easy. Luckily for us, Brian X. Chen recently detailed his experience as a Superhost in an article in The New York Times, and shared lots of useful tidbits on how to achieve this coveted status. Here they are:
Hospitality, Not Real Estate:
According to Chen, the single most important element to remember on your route to becoming a Superhost is that guests are choosing your listing over a hotel. Therefore, you should be as friendly, hospitable, and communicative as a hotel. Provide living staples, such as towels, toothpaste, cooking equipment, etc., and be extremely responsive to guests.
Be completely honest about your listing; otherwise, your dishonesty will backfire when it comes time for a guest to leave a review. Be straightforward about any imperfections in the offering.
Solve Problems Quickly:
Don’t hesitate to address complaints. Send a plumber if a dishwasher breaks, or have a backup remote ready in case the first is misplaced. To take this step to the next level, Chen suggests hiring someone trustworthy in the neighborhood who can act as a property manager. (Editor's Note: We suggest hiring MetroButler instead!).
Make Cleanliness a Priority:
Due to varying standards of cleanliness across the world, Chen recommends hiring professional cleaners to ensure positive feedback from guests.
Set Prices Based on Demand:
The goal of any host is to make a profit, and to do so, hosts should recognize that demand may be higher at certain times of the year. Be sure to set prices higher during peak rental seasons, and reduce prices during slow seasons.
Get the Guests You Want:
Despite Airbnb’s anti-discrimination policy that encourages hosts to welcome guests regardless of race, religion, sexual orientation, gender, and age, Chen urges hosts to reserve the right to decide what types of groups they would like host. If your city forbids loud parties past 10 p.m., understand the feasibility of hosting large groups of college students hoping to party.
Finally, Chen emphasizes the importance of documenting everything of value in your house—countertops, the refrigerator, the stove, the dining table, the television set. If anything is damaged, Airbnb will ask for before-and- after photos to prove that guests caused the damage.
With these tips, you're well on your way to hosting the perfect home. That said, you can always call in the professionals! You know we'd be happy to help.